Split-Testing for Assessing the Performance of a Website Design
Posted by greatesigma 105 days ago http://www.last.fm
An example of using split-testing for assessing the performance of your website and the conversion rate is by creating two different versions of the call to action button of a web page. The one that gets more clicks from the visitors should be widely used throughout the site. Several split-test results have indicated that the call to action button that is highlighted in red colour brings in more results.